How did you attract/address your audience? Who would be the audience for your media product?

We did some interviewing of people in our target audience. We sat them down and videoed them watching our finished film opening. Here is an example of one of the interviews we did and the feed back we gained back from it.

We also created a feed back sheet, and got some people who would be our target audience to write some feed back of our film opening these are some examples: