Monday 19 March 2012

What have you learnt about technologies from the process of constructing this product? Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?



Create by Sophie Duncombe.

How did you attract/address your audience? Who would be the audience for your media product?


We did some interviewing of people in our target audience. We sat them down and videoed them watching our finished film opening. Here is an example of one of the interviews we did and the feed back we gained back from it.

We also created a feed back sheet, and got some people who would be our target audience to write some feed back of our film opening these are some examples:




How does your media product represent particular social groups?


How does your media product represent particular social groups?

The film opening starts with a short clip of the media institution ‘Warner Brothers’ to show that our film would be a very glossy American blockbuster to go alongside the romantic genre of the film. The screen then fades to black as we hear a non-diegetic voice over explaining their feeling for someone else; this was used to also establish the romantic genre of the film opening.

As the voice over stops there is a light non-diegetic music playing softly in the background, this is to set the mood of the film opening as being very happy and relaxed. This allows the audience to feel very positive and happy about the film and what may happen within it.

As the pages turn the parallel diegetic romantic music carries on in the background throughout. The editing used is also the same throughout as we see each picture we have a slow zoom into the scrapbook. The image then comes alive for a few seconds and fades back out again as if each photograph is a memory within this voice overs head.

The camera zooms into the first photograph; it’s a mid-shot of a young couple standing on a bridge. There is diegetic sound of water moving in the river. The romantic setting created a very traditional view of a young couple in love spending an evening together.

As the page turns again there is a slow zoom in. The camera cuts to an extreme long shot of the young couple play fighting in a park. There is diegetic sound of a man and woman laughing which goes alongside the scene very well. The actions the couple are doing show they are very young and foolish this is a traditional representation of a young couple careless and in love.

Again as the camera zooms back out the page turns and the camera cuts to a close up of the young couple looking into each other’s eyes as they kiss. The lighting is very bright which shows a very positive outlook on the couple showing that what they are doing is perfectly normal. This close up shows a traditional view of a young couple getting caught up in the moment.

The page then turns and the camera cuts to a mid-shot of the young couple facing each other in a restaurant. The costume shows that the scene is set in the 60’s which again supports the idea of the pictures being distant memories. The young couple are sharing a milk shake laughing at each other. This again in a very traditional view of a young couple in love enjoying each other’s company.

The non-diegetic romantic music then cuts, as the non-diegetic voice-over comes in again. The lady explains that losing her partner wasn’t her plan. This is very negative and would dramatically change the audience’s point of view of what may happen in the film now. This is a very modern representation of a romantic genre film as 
they do not normally end on a negative point not being resolved.



In what ways does your media product use, develop or challenge forms and conventions of real media products?



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Shot list of final shot types and locations used for our filming.



Created by Sophie Duncombe.